Australian Athletics and INTIX: Sell-Out Crowds and Maximising Fan Engagement

The 2025 Maurie Plant Meet - Melbourne showcased a highly successful partnership between Australian Athletics and INTIX, a leading ticketing solutions provider in the sports sector.

<h2>Introduction</h2>
<p>The 2025 Maurie Plant Meet - Melbourne showcased a highly successful partnership between <a href="/org/athletics-australia">Australian Athletics</a> and <a href="/">INTIX</a>, a leading ticketing solutions provider in the sports sector. This collaboration delivered exceptional results in <a href="/platform/online-ticketing">ticketing efficiency</a>, <a href="/platform/fan-engagement">audience engagement</a>, and revenue generation, with sell-out success.</p>

<h2>The Challenge</h2>
<p>Australian Athletics required a robust and scalable ticketing solution to effectively manage the high demand and complexities of the major event, the Maurie Plant Meet - Melbourne. They needed to ensure a smooth process from ticket sales to seamless entry, while also maximising audience engagement and revenue opportunities.</p>
<h2>The Solution</h2>
<p>Australian Athletics partnered with INTIX, leveraging their comprehensive ticketing platform, which included:</p>
<ul>
<li>A scalable platform to handle high ticket volumes.</li>
<li>Efficient scanning via the INTIX scanning app for rapid entry.</li>
<li>A resale ticket function to facilitate secure ticket exchange after sell-out.</li>
<li>Tools for capturing live sales, audience data and marketing.</li>
</ul>
<h2>The Results</h2>
<p>The INTIX solution significantly contributed to the success of the 2025 Maurie Plant Meet – Melbourne:</p>
<ul>
<li>Sold-Out Success: With INTIX support, Australian Athletics successfully navigated its first domestic sell-out event in 24 years, ensuring a smooth experience for fans amid strong ticket demand.</li>
<li>High Audience Engagement: 84% of online transactions opted into marketing communications, enabling Australian Athletics to expand their fan engagement. This resulted in over 3,500 marketing opt-ins.</li>
<li>Rapid Entry: The INTIX scanning app enabled 1,700 attendees to be scanned into the event in only 15 minutes, ensuring a streamlined entry process.</li>
<li>Revenue Optimisation: The resale ticket function enhanced revenue generation and provided a secure platform for ticket exchange.</li>
<li>Effective Attendance Management: Overall crowd attendance of 10,000</li>
<li>Valuable Data Insights: INTIX provided detailed, live, attendance data, including entry times and attendee locations, to help Australian Athletics understand their audience.</li>
</ul>
<blockquote><i>"INTIX's technology was a game-changer for the Maurie Plant Meet – Melbourne. Their platform handled the high demand with ease, and features like the resale function and rapid scanning significantly improved both the fan experience and our event operations."<br><br>"The detailed data we now have is invaluable for planning future events and engaging with our audience. INTIX proved to be a reliable and innovative partner." - Maggie Trewin, Marketing &amp; Community Engagement Manager, Australian Athletics</i></blockquote>
<h2>Conclusion</h2>
<p>The partnership between Australian Athletics and INTIX delivered exceptional results for the 2025 Maurie Plant Meet – Melbourne. INTIX's technology provided a robust and efficient solution, facilitating ticket sales, enhancing audience engagement, and optimising event operations. This success has established INTIX as a valuable partner for Australian Athletics.</p>

<h2>Introduction</h2>
<p>The 2025 Maurie Plant Meet - Melbourne showcased a highly successful partnership between <a href="/org/athletics-australia">Australian Athletics</a> and <a href="/">INTIX</a>, a leading ticketing solutions provider in the sports sector. This collaboration delivered exceptional results in <a href="/platform/online-ticketing">ticketing efficiency</a>, <a href="/platform/fan-engagement">audience engagement</a>, and revenue generation, with sell-out success.</p>
