Event planning in ten easy steps - your checklist to success

We've seen a lot of events over the years. Whether you are planning a luxury event or a budget event - no matter how small or large - they all require detailed planning and organisation.

<p>We've seen a lot of events over the years. Whether you are planning a luxury event or a budget event - no matter how small or large - they all require detailed planning and organisation.</p>
<p>From establishing a concept to managing quick and easy event day entry, there are a number of steps you should consider from the very start to make event planning as stress-free as possible.</p>
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<li id="1"><strong>Establish event budget and schedule</strong><br><br>When designing your event, it is important to plan the event experiences and schedule from the very start. This will determine your budget and also help you identify exactly what you need in a ticketing partner and other suppliers.<br><br>You should choose providers that can deliver more. This will save money, precious time and improve efficiency and customer experience. Ultimately making a better event!<br><br>Think about what your levels of service will be and different price points. There might be multiple events, a VIP experience, reserved seating, promotions, cheap tickets or free tickets.<br><br>INTIX is one of the very few ticketing providers who can offer all of this in the one online platform, capturing all your event data and analytics, while still remaining competitive with price.
<blockquote><i>"Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!"</i><span>&nbsp;</span>― Brian Tracy</blockquote>
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<li id="2"><strong>Keep event branding consistent</strong><br><br>One of the first things people see for your event is the website where they buy tickets. You want to make sure this website keeps your event branding consistent so you can maximise brand awareness.<br><br>The more people see your branding - the more they relate to you and trust your brand.<br><br>Choose a ticketing provider like INTIX that allows you to complement your event by using your own branding and personalisation during ticket purchase. Rather than using the branding and style of the ticketing platform itself.<br><br>This helps your event look cool, professional and helps with promoting your event.<br><br><img src="https://d2jun3ty2bmcrf.cloudfront.net/website/img/case-studies/case-study-usa-powerlifting.jpg" alt="SCREENSHOT OF A PERSONALIZED EVENT" loading="lazy" width="1920" height="1105"></li>
<li id="3"><strong>Make ticketing the easiest part of your event</strong><br><br>Planning a successful event is hard!<br><br>Make ticketing the easiest part of your event by choosing the right ticketing partner that can do it all - you can ‘tick and flick’ ticketing off your list.<br><br>A great ticketing experience makes online sales easy, gets customers into your event fast, doesn’t cost too much, and is easy for staff to manage. INTIX is a great example of a cost-effective platform that makes setting up your online sales quick and easy. Our INTIX Scanner app can check tickets in at your event straight from your phone.<br><br>Best of all, the<span>&nbsp;</span><a href="https://www.intix.co.uk/apple-tap-to-pay-on-iphone" target="_blank" rel="noopener">INTIX Box Office app with Tap to Pay</a><span>&nbsp;</span>makes it easy to sell tickets on the day of your event. The app is free to download for all iPhones and smartphones and integrates with all your other ticketing data. Save money by not renting additional hardware, or staff, and get people in fast and securely!</li>
<li id="4"><strong>Know your customers</strong><br><br>Capture the data of the people buying tickets to your event.<br><br>INTIX integrates with Google Analytics so you view your customer data, sales data and entry data all in the one place. This can help you keep tailoring your event to better suit your audience.<br><br>This data can help you understand the age, gender and location of people interested in your event - which can optimise pre-event and post-event marketing - getting more people to this event and the next!<br><br><img src="https://d2jun3ty2bmcrf.cloudfront.net/website/img/case-studies/case-study-dashboard-data.jpg" alt="SCREENSHOT OF DATA ON THE DASHBOARD" loading="lazy" width="1620" height="758"></li>
<li id="5"><strong>Hype up your customers</strong><br><br>Everyone in event management knows that without marketing and promotion, there is no event.<br><br>But there is so much more to marketing than just getting people to buy a ticket. You need to continue to engage with your customers and get them excited about the event.<br><br>When you hype up your customers you drive more sales because your existing customers encourage friends and family to also purchase tickets. Do not underestimate the power of word-of-mouth! A customer talking about your event is worth ten times that which you write or say about yourself.<br><br>To do this - choose INTIX - who offer direct marketing services and mobile phone<span>&nbsp;</span><a href="https://www.intix.co.uk/mobile" target="_blank" rel="noopener">push notifications</a>.
<blockquote><i>"Word-of-mouth is powerful, trusted, and cheap."</i><span>&nbsp;</span>- Martin Lindstrom</blockquote>
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<li id="6"><strong>Get sales money before the event</strong><br><br>Get access to your ticket money as tickets are purchased - not after the event - to ensure you have money in your pocket for the event. This can help manage unexpected costs and you can avoid paying off debts.<br><br>You can use that money as it comes through to boost marketing and promotion if needed to help sell even more tickets!<br><br>INTIX uses payment partner Stripe so when a customer purchases a ticket the money is deposited directly into your bank account. There is no need to invoice after the event for a full payment.<br>
<blockquote><i>"Good fortune is what happens when opportunity meets with planning"</i><span>&nbsp;</span>- Thomas Edison</blockquote>
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<li id="7"><strong>Use self service</strong><br><br>D.I.Y tickets are the way of the future. Not only does self service ticketing free up more time for you to focus on your event but it also gives your customers more control.<br><br>Set up your tickets in a way that makes it easy for your customers to manage their own tickets. This means they can forward their tickets onto others they are going with, resell tickets and access tickets safely and securely.<br><br>Sell tickets with INTIX to give your customers more control.<br><br><br></li>
<li id="8"><strong>Plan entry on event day</strong><br><br>Set up your ticket scanning service well in advance of your event. Ticket scanning can manage more than just security and entry - It can also save money and time on event day!<br><br>Choose a scanning service with a free scanning app that integrates with your ticket sales data. You can get people in faster, manage capacity, see who has and hasn’t turned up and form reports to improve marketing for future events.<br><br>You will also save on staffing costs and hardware costs (no hiring scanners).<br><br>With this service, you can provide a better customer experience for everyone. Even those who forget to bring their ticket. If they are legitimate, you can quickly and securely look them up and mark their ticket as used via the app - no need to print off lists of ticket holders and manually cross them off!<br><br>You can create, distribute and scan your own event tickets with INTIX. It is super easy - only takes 30 seconds to learn how.<br><br><img src="https://d2jun3ty2bmcrf.cloudfront.net/website/img/case-studies/case-study-scanning.jpg" alt="SCANNING AT AN EVENT" loading="lazy" width="3024" height="4032"></li>
<li id="9"><strong>Keep the conversation going</strong><br><br>Why stop once the event is over? If you are planning an annual event or more events - now is the time to draw on all that data you have captured.<br><br>Use that data to create reports for your investors, refine your audience and better tailor your marketing.<br><br>Keep the conversation going. Keep talking to your customers and remind them of how great the event was so they will want to come back again - or to a different event you run.<br><br>An online ticketing platform like INTIX captures all your pre-sale, event ticket sales, attendee numbers and contact details. You have full and complete access to all of this data and can use it to maximise future opportunities.</li>
<li id="10"><strong>Use a checklist</strong><br><br>Checklists are a great way of visualising and prioritising tasks. They can help keep us on schedule so deadlines are not missed. Also it is damn satisfying to tick things off your to-do-list!<br><br>An event planning checklist can help you clear your mind and keep you to task while also keeping track of your finances. It makes for a much more enjoyable, stress-free event.</li>
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<p>We've seen a lot of events over the years. Whether you are planning a luxury event or a budget event - no matter how small or large - they all require detailed planning and organisation.</p>


How to hold a more eco-friendly event

We are increasingly seeing more events wanting to be more environmentally friendly and sustainable in response to the growing concerns over climate change.

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<p>We are increasingly seeing more events wanting to be more environmentally friendly and sustainable in response to the growing concerns over climate change.</p>
<p>As an event organiser, there are many ways you can make your event more green.</p>
<p>Australia has made a commitment to be net-zero by 2050, and the Federal and State Governments are full steam ahead offering all kinds of assistance to events that can operate on a more carbon neutral footprint.</p>
<p>So what can you do to qualify your event for some of that funding while also having a more positive impact on the environment?</p>
<h2>1. Ditch the paper to reduce your carbon footprint</h2>
<p>Go green with<span>&nbsp;</span><a href="https://www.intix.co.uk/">INTIX</a><span>&nbsp;</span>by ditching printed tickets.<span>&nbsp;</span><a href="https://www.intix.co.uk/">INTIX</a><span>&nbsp;</span>offers a complete online ticketing solution that requires no printing. You can book, purchase and scan through our app - all while saving a few more trees in the process.</p>
<p>You can also use the same app for selling tickets at the gate with the<span>&nbsp;</span><a href="https://www.intix.co.uk/apple-tap-to-pay-on-iphone">INTIX Box Office and Tap-to-Pay</a><span>&nbsp;</span>function - reducing the need for additional hardware, receipt printing, and ultimately reducing your carbon footprint further.</p>
<p><img src="https://d2jun3ty2bmcrf.cloudfront.net/website/img/case-studies/eco-friendly2.jpg" alt="How to hold a more eco-friendly event with INTIX" title="How to hold a more eco-friendly event" loading="lazy" width="1920" height="1080"></p>
<h2>2. Digitise showbags and handouts</h2>
<p>Are you running an expo? or an event that encourages sponsors to produce flyers and coupons? Why not use a ticketing company that can push out that material via push notifications to all on-site event goers? or even email the attendees before, during, or after the event?</p>
<p>INTIX has a fully online solution that has in-built marketing capabilities including personalised direct email marketing, push notifications and SMS. Which is perfect for creating digital showbags and including sponsors and exhibitors material.</p>
<h2>3. Use app accreditations</h2>
<p>Instead of printing hundreds of plastic accreditation cards for your staff and suppliers - why not also run accreditations through the INTIX platform and<span>&nbsp;</span><a href="https://www.intix.co.uk/about/app">app</a>? It also means for a smoother event experience where you keep track of all your entrants in the one place. It also means you can keep track of real-time capacities and who has already entered and who hasn’t.</p>
<p><img src="https://d2jun3ty2bmcrf.cloudfront.net/website/img/case-studies/eco-friendly3.jpg" alt="How to hold a more eco-friendly event with INTIX" title="How to hold a more eco-friendly event" loading="lazy" width="1920" height="1080"></p>
<h2>4. Use INTIX Tap-to-Pay for event day sales</h2>
<p>Using<span>&nbsp;</span><a href="https://www.intix.co.uk/apple-tap-to-pay-on-iphone">Tap to Pay on iPhone</a><span>&nbsp;</span>or Android via the INTIX app means you don’t need to buy or hire any additional hardware to sell tickets at the gate. All you need is a compatible iPhone or Android and the INTIX Box Office app and customers can tap their card and enter. All data is captured in the same online system and they can have a receipt emailed to them if they want. No need for any paper, - eftpos terminals, or square devices!</p>
<p>These tips wont only save the environment, but they will also save you money, time and stress. They will make your event more carbon neutral - so you can apply for that ever important funding - and make the event ticketing process a breeze!</p>
<p>So if you want to add more green to your event - INTIX has the green ticket for you!</p>
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Drive more revenue with camps and skills clinics through INTIX

Sporting camps and clinics are a healthy and active way to engage kids, year-round, but also a great way to drive more revenue for your club, particularly during the off-season.

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<p>Sporting camps and clinics are a healthy and active way to engage kids, year-round, but also a great way to drive more revenue for your club, particularly during the off-season.</p>
<p>By using INTIX for these events, you significantly reduce your administration time and costs, while increasing marketing efforts through the use of our in-built targeted marketing tools.</p>
<p>A fully customisable checkout process allows event organisers to gather all the information that they need on participants in advance of clinics, allowing them to plan and deliver events with ease.</p>
<p>One-click event on-sale announcements drive sell-out events, engaging audience demand into real-time sales conversion.</p>
<p>Championship NBL clubs like the<span>&nbsp;</span><a href="https://www.intix.com.au/org/tasmania-jackjumpers" target="_blank" rel="noopener">Tasmania JackJumpers</a><span>&nbsp;</span>have used INTIX to hold basketball skills clinics with their star players, Clint Steindl and Jarred Bairstow, to encourage kids to skill up and keep active as the weather cools down.</p>
<p>Frances Lockhart, Head of Community at Tasmania JackJumpers said they run more than 100 basketball clinics through INTIX every year and sell out of almost every one.</p>
<p>"Even before we won the championship, we saw the interest in attending clinics and basketball programs increasing, and we are keen to help as many kids as possible get involved, and stay involved in sport!" Ms Lockhart said.</p>
<blockquote><i>"INTIX certainly makes the process easier from both our perspective and the customers. We have no problem running multiple events concurrently and the support we receive from the INTIX team is always so helpful and so prompt"</i><span>&nbsp;</span>- Frances Lockhart.</blockquote>
<p>While the<span>&nbsp;</span><a href="https://www.intix.com.au/org/melbourne-mavericks" target="_blank" rel="noopener">Melbourne Mavericks</a>, Australia's newest Super Netball team, has Mini Mavs learning pro skills and drills, match play, strength and conditioning and recovery.</p>
<p>INTIX works with a number of NBL, NBL1 and Netball teams on school holiday camps and clinics and have seen a significant increase in interest this year.</p>
<p>We are keen to support other local clubs in getting camps and clinics set up for school holidays to help keep kids active and engaged in sport.</p>
<p>Whatever your sport, basketball, AFL, soccer, hockey, netball, rugby and more, INTIX can help you drive more revenue through your camps and skills clinics.</p>
<p>Get in touch with us today at<span>&nbsp;</span><a href="mailto:sales@intix.com?subject=Clinics%20&amp;%20Camps%20Blog">sales@intix.com</a><span>&nbsp;</span>to help you out!</p>
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Boost Your Event's Success with Mobile Optimisation

In today's digital world, the success of events and sporting clubs depends on delivering an outstanding mobile experience. If you don't have a clean, user-friendly mobile experience for your customers, you are losing sales. Losing revenue.

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<p>In today's digital world, the success of events and sporting clubs depends on delivering an outstanding mobile experience. If you don't have a clean, user-friendly mobile experience for your customers, you are losing sales. Losing revenue.</p>
<p>The number of Australian smartphone users is expected to increase by 3.7 million to 23.6 million by 2026, up from 19.9 million users in 2017. These statistics show a rapid rise in mobile phone users, which will certainly evolve the digital landscape in Australia. As smartphone usage rises, so does consumers' appetite to engage with online products and services.</p>
<p>Mobile traffic accounts for the majority (70%) of web traffic, ticket purchases, ticket revenue, donations, and membership sales (Substrakt, 2023). This trend continues to grow year on year, highlighting the importance of optimising mobile experiences.</p>
<p>By partnering with an innovative and experienced technology company like INTIX for your next event, you can significantly enhance your event or club's performance.</p>
<p>Here's how:</p>
<h2>Seamless Mobile Ticketing</h2>
<p>Mobile devices dominate website traffic, making up over two-thirds of total traffic on average. If you have not optimised your user experience on mobile phones, you are losing sales because some people will just give up on a sale if it is too hard.</p>
<p>INTIX offers a seamless mobile ticketing system with more than 80% of our clients’ customers using a mobile device to purchase tickets or memberships.</p>
<p>With more users accessing event information and purchasing tickets via smartphones, a user-friendly mobile ticketing experience is vital. INTIX ensures that this process is smooth, quick, and easy, boosting customer satisfaction and ticket sales.</p>
<h2>Enhanced User Engagement</h2>
<p>INTIX's mobile platform is designed for effective user engagement. Tickets and memberships can be saved digitally on a smartphone.</p>
<p>Personalised push notifications, event updates, and interactive features keep your audience connected and informed. This level of engagement not only excites attendees but also builds a loyal community around your event or club.</p>
<h2>Data-Driven Insights</h2>
<p>INTIX provides valuable data and insights into user behaviour and preferences. Analysing this data helps you make informed decisions to optimise your mobile strategy, tailor marketing efforts, and improve overall user experience. This data-driven approach ensures your event or sporting club stays relevant and appealing.</p>
<p>You can use this data to see what device people are using to visit your website, and make purchases, to ensure you have enhanced user experience.</p>
<h2>Optimised Mobile Design</h2>
<p>A well-optimised mobile design is crucial for retaining users. INTIX focuses on offering a responsive and visually appealing mobile interface. This guarantees a positive user experience, whether they’re browsing event details, purchasing tickets, or checking in at the venue.</p>
<p>A polished mobile experience can significantly increase sales, return customers, and user satisfaction.</p>
<h2>Streamlined Check-In Process</h2>
<p>INTIX simplifies the check-in process with mobile QR codes and digital tickets. This not only speeds up entry but also reduces the need for physical contact, an important consideration in today’s health-conscious environment. A streamlined check-in process improves overall event efficiency and attendee experience.</p>
<h2>Simplified Payment Options</h2>
<p>INTIX supports modern payment methods like Apple Pay and Google Pay, which streamline the payment process by eliminating the need to manually enter card numbers, expiry dates, CVVs, and addresses. This optimisation reduces friction at the final purchase stage, ensuring more successful transactions and fewer abandoned carts.</p>
<h2>Conclusion</h2>
<p>Optimising the mobile user experience is essential for the success of any event or sporting club. INTIX provides the tools and features necessary to enhance mobile engagement, streamline processes, and deliver valuable insights. By leveraging INTIX, you can ensure a superior mobile experience that drives attendance, engagement, and loyalty, ultimately contributing to the success of your event or club.</p>
<p>For more detailed insights, you can access the<span>&nbsp;</span><a href="https://substrakt-live-assets.s3.amazonaws.com/2024/05/01100304/Benchmarking-Report-2024_DIGITAL.pdf" target="_blank" rel="noopener">full Benchmarking Report here</a>.</p>
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How to Choose Your Ticketing Partner

Choosing the right ticketing partner is a crucial decision for event organisers.

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<p>Choosing the right ticketing partner is a crucial decision for event organisers. A good partner will not only streamline your operations but also enhance the experience for your fans and attendees. Here are some key considerations when selecting a ticketing partner:</p>
<h2>1. Understand Your Needs</h2>
<p>Assess the specific needs of your event, whether it’s a sports event, concert, or festival. Determine the type of tickets you'll offer, the expected volume, and any special requirements like reserved seating, accreditation, VIP access or group sales.</p>
<h2>2. Ease of Use</h2>
<p>A user-friendly platform is essential for both organisers and attendees. Ensure the platform offers a simple interface for ticket purchases, management, and scanning at the event, both on desktop and on mobile. Look for intuitive dashboards and easy-to-navigate portals.</p>
<h2>3. Self-serviceable</h2>
<p>The ticketing platform you use should be able to be accessed and edited by you at any time. While for larger events the platform should be there to build your event and help with operations, any changes should be possible for you to do yourself to assist in speed, accuracy and the ultimate success of your event.</p>
<h2>4. Customisation and Branding</h2>
<p>Your ticketing platform should allow for customisation to reflect your brand. When a customer purchases a ticket, it should look like they are purchasing it from you, not from a ticketing agent, this can include; custom event pages, reserved seating builds, ticket designs, branded emails, and personalised URLs. All in your brand.</p>
<h2>5. Data Ownership and Insights</h2>
<p>Choose a partner that offers complete data ownership. Access to attendee data can provide valuable insights for marketing and future events. The ability to analyse sales patterns, customer demographics, and feedback can help in refining your strategy and significantly increase return customers and revenue growth.</p>
<h2>6. Payment Processing</h2>
<p>Ensure the ticketing platform supports secure and efficient payment processing. Immediate payment processing can improve cash flow and reduce the risk of fraud. Plus it means you have your money as soon as someone purchases a ticket. No more waiting around until after the event. Look for options that offer multiple payment methods, including credit cards, Apple Pay, Google Pay, AfterPay, ZIP Pay etc.</p>
<h2>7. Customer Support</h2>
<p>Reliable customer support is critical. Whether it's troubleshooting on the day of the event or assisting with ticket sales, your ticketing partner should offer prompt and helpful support. Check for available support channels like phone, email, and live chat and ask for SLA’s on response times.</p>
<h2>8. Mobile Optimisation</h2>
<p>We know that 80% of ticket purchases are via smartphone, so a mobile-optimised platform is a must. The ticketing experience should be seamless across all devices, from purchasing to scanning and selling at the event entrance.</p>
<h2>9. Security and Compliance</h2>
<p>Ensure that your payment processing provider via your ticketing partner complies with industry standards for data security. This includes encryption, PCI compliance, and GDPR adherence. Protecting your attendees' data should be a top priority.</p>
<h2>10. Scalability</h2>
<p>As your event grows, your ticketing partner should be able to scale with you. Look for platforms that can handle increased ticket volumes and offer additional features as needed, such as advanced seating charts or integration with other event management tools. Also a ticketing platform with an in-house development team means the product can be innovated fast and evolve with the ever-changing technology of ticketing.</p>
<h2>11. Pricing and Fees</h2>
<p>Evaluate the pricing structure and fees associated with the ticketing platform. Consider both upfront costs and per-ticket fees. Transparency in pricing is important to avoid any unexpected costs. Some ticketing platforms charge inside fees, outside fees and subscription fees.</p>
<h2>Conclusion: Why INTIX is the Right Choice</h2>
<p>At INTIX, we offer a comprehensive ticketing solution that meets all these criteria. Our platform is designed with the event organiser in mind, providing ease of use, full data ownership, and exceptional customer support. With our commitment to innovation and security, INTIX ensures a seamless ticketing experience that grows with your event. Choose INTIX as your ticketing partner and elevate your event to new heights.</p>
<p>To get started with INTIX email<span>&nbsp;</span><a href="https://www.intix.com.au/blog/sales@intix.com">sales@intix.com</a></p>
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Maximise Your New Year's Eve Ticket Sales with INTIX: The Gateway to Year-Round Success

People are eager to celebrate, and it's a prime opportunity for venues to not only sell tickets but also gather invaluable insights about their audience.

<p>New Year's Eve is one of the biggest events of the year—people are eager to celebrate, and it's a prime opportunity for venues to not only sell tickets but also gather invaluable insights about their audience. Whether you're hosting a small pub event or a large-scale festival, having a smart ticketing solution like INTIX in place can make all the difference, not just for your NYE success, but for building momentum throughout the year.</p>
<h2>Gather Crucial Data to Fuel Future Growth</h2>
<p>The excitement of New Year's Eve provides a perfect opportunity to gather valuable data about your event attendees. With INTIX, you'll know exactly who is purchasing tickets and how many people will be attending. This gives you real-time insights into your audience demographics, preferences, and purchasing habits. But it doesn't stop there—the data you collect can set the foundation for future event planning.</p>
<p>By understanding who attended your NYE events, you can refine your marketing strategies and tailor future events to your audience's interests. For example, some of our existing clients have been selling tickets all year with INTIX and have grown their audience database by 500%. Now, they can communicate directly with their fans whenever they have an event or special occasion to ensure they pack out their venue.</p>
<h2>Streamline Communication and Boost Engagement</h2>
<p>One of the most powerful features of INTIX is its ability to help you connect directly with your ticket buyers. Through email marketing, push notifications, and personalised communication, you can engage your audience before, during, and after your New Year's Eve event. This not only enhances their experience but also opens up opportunities for future engagement.</p>
<p>With INTIX's integrated marketing tools, you can easily send targeted emails or push notifications to your attendees, keeping them informed about upcoming events and encouraging them to return for more. By building that direct connection with your fans, you foster loyalty and maximise repeat attendance at your events year-round. To take commercial opportunities to the next level, some clients are even using INTIX as a point of sale at the bar to track how many drinks each attendee purchases and which times of day or night are the most popular for certain beverages. This data helps them negotiate better prices with drink suppliers and even secure sponsorship opportunities.</p>
<h2>Why Choose INTIX?</h2>
<p>INTIX is more than just a ticketing platform. Here's why thousands of event organisers choose us:</p>
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<li>All-in-one Data Integration: We integrate all your event data in one place, accessible live at any time on a dashboard.</li>
<li>Data Ownership: Your data is your data. With INTIX, you own it—no need to request anything from us - it's already yours!</li>
<li>Immediate Payouts: Unlike other platforms, INTIX ensures you get paid right away, not after the event.We do not hold onto your money at any point at all.</li>
<li>Mobile Optimisation: With 80% of tickets purchased on smartphones, our platform is optimised to reduce abandoned carts and increase sales.</li>
<li>Flexible Payment Options: We offer<span>&nbsp;</span><a target="_blank" href="https://www.afterpay.com/" rel="noopener">AfterPay</a><span>&nbsp;</span>and<span>&nbsp;</span><a href="https://zip.co/" target="_blank" rel="noopener">ZipPay</a><span>&nbsp;</span>for higher-priced tickets, allowing your customers to pay in instalments, boosting affordability and ticket sales.</li>
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<h2>Gender Progressiveness: Leading the Way</h2>
<p>At INTIX, we pride ourselves on not only being a leader in ticketing solutions but also in promoting gender diversity. We are proud to have a higher than average female workforce, with 50% of our team comprised of women and half of our executive leadership positions held by women. This commitment to inclusivity and progressiveness is just one of the many ways we strive to make a positive impact within the industry.</p>
<h2>Beyond New Year's Eve: Building Year-Long Relationships</h2>
<p>While New Year's Eve may be the star of the show, it's just the beginning. Using INTIX for your NYE event lays the groundwork for driving attendance and engagement throughout the year. By utilising our robust data collection and communication tools, you can ensure that your attendees come back to future events, whether it's another big holiday celebration or a smaller, more intimate gathering.</p>
<h2>Conclusion</h2>
<p>New Year's Eve is more than just one night—it's an opportunity to gather insights that can impact your entire event calendar. With INTIX, you'll not only sell more tickets but also build stronger connections with your audience, turning one-night revellers into year-round fans. Make this New Year's Eve the start of something bigger with INTIX.</p>
<p>Don't miss out on the chance to capitalise on this year's NYE celebrations. Start planning now, and make every event in 2025 a success!</p>
<p>To get started, contact<span>&nbsp;</span><a href="mailto:sales@intix.com" target="_blank" rel="noopener">sales@intix.com</a><span>&nbsp;</span>or visit<span>&nbsp;</span><a href="https://www.intix.com.au/">intix.com.au</a>. Read more about how INTIX helps clubs and venues grow their audience:<span>&nbsp;</span><a href="https://www.intix.com.au/blog/nightclub-audience-management-and-marketing" target="_blank" rel="noopener">Nightclub Audience Management and Marketing</a>.</p>

<p>New Year's Eve is one of the biggest events of the year—people are eager to celebrate, and it's a prime opportunity for venues to not only sell tickets but also gather invaluable insights about their audience. Whether you're hosting a small pub event or a large-scale festival, having a smart ticketing solution like INTIX in place can make all the difference, not just for your NYE success, but for building momentum throughout the year.</p>
