// Built for Pro Sports Teams
Season tickets, gameday, premium seating, NIL / donor add-ons and college recruiting workflows on one platform. White-label, data ownership, and built for the post-Live-Nation antitrust era.
// Trusted by
// Facts at a glance
What it is
A B2B ticketing platform for major-league US sports — NFL / MLB / NBA / NHL / WNBA, MLS / NWSL, USL Championship, MLR (Major League Rugby), PWHL, NLL, and Power-4 college athletics departments.
Where it fits
Season tickets, gameday, premium seating, NIL-linked seat add-ons, donor passes and recruiting workflows on one fan identity — outside the legacy Ticketmaster / SeatGeek / SI Tickets channel.
Customers
Johnson University Royals (college athletics), SEAT Conference, plus rights-holders across MLS, USL and the college tier.
Commercial
Published rate in USD with full processor pass-through. Next-business-day settlement at 100% direct to the franchise's bank — no escrow, no marketplace surcharge, no friendly-fraud exposure on resale flips.
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Legacy primary contracts are unwinding (NFL exploring league-owned ticketing post-March 2027; Jump's $25M round explicitly aimed at the legacy stack). INTIX is the production-grade primary platform built for the team's side of that move — primary-only, with no in-house resale marketplace competing against the team's own pricing strategy.
A real INTIX customer — Johnson University Royals, US college athletics. Varsity ticketing, recruiting and ID camps on one fan record.
// How it works
SeatGeek runs a hybrid model: primary ticketing on the same infrastructure as a secondary resale marketplace, with primary built on the 2017 TopTix acquisition. The structural conflict — Barclays Center terminated SeatGeek in 2023; the Sports Fans Coalition has flagged the marketplace-on-primary model repeatedly — sits inside the platform.
INTIX is primary-only. Resale policy is configurable per club, the franchise sets the secondary rules, and no marketplace product competes against the team's own pricing strategy. Migration risk is a known quantity: a national cricket governing body migrated from an enterprise European platform to INTIX in under four months in 2026.
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marketplace conflict of interest · primary-only platform
// INTIX architecture · standard
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Primary ticketing, app, OTT streaming, ecomm, partner activation — all flowing into one supporter record built club-side, not aggregator-side. The Marketing Brew angle on Sounders / Reign / Courage / Summit moving off the legacy stack was exactly this: teams don't use the same backend for ticketing and fan touchpoints.
Johnson University Royals — varsity ticketing, recruiting workflows and ID camps on one platform, one fan record per family.
// How it works
Most US franchises use one stack for primary ticketing, another for the team app, a third for OTT streaming, a fourth for retail. None share fan ID, so renewals and sponsor reach are guesswork — and the 2025 Marketing Brew coverage of Sounders, Reign, Courage and Summit picking new infrastructure called it out directly: "teams don't use the same backend tech for ticketing and fan touchpoints."
On INTIX, one identity record per family spans primary tickets, app activity, streaming subs, retail orders and partner activations. Sponsor reporting rolls up off the same record. The 14-year-old at a college ID camp this summer is in the senior program's CRM as a known fan by the time she's old enough for season tickets.
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fan identity · ticket + app + streaming + retail
// Built club-side, not aggregator-side
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Configurable contribution, donor-pass and talent-fee logic at the basket — NIL surcharges, collective tie-ins and donor-pass tiers shippable in days. Built-in bot mitigation, configurable resale-window rules and chargeback evidence packaging at the gateway.
Next-business-day settlement at 100%. Per-fixture ledger. No platform float.
// How it works
The House Settlement created urgency on NIL-linked seat products from 2025/26. LEAD1 and vivenu coverage shows NIL-linked premiums driving 4–7% per-event revenue lift — but the legacy ticketing stack won't model donor passes, talent-fee surcharges or collective tie-ins without a quarter-long integration. Meanwhile, the 2025 DataDome and FTC v Live Nation actions confirmed resale-linked chargebacks have crossed a third of all disputes, with clubs absorbing 2.5–3.5x cost on flipped seats.
INTIX ships native add-on, contribution and donor-fee logic at the basket — NIL surcharges, talent fees and collective tie-ins shippable in days, not quarters. Bot mitigation, configurable resale-window rules and chargeback evidence packaging are at the gateway layer, included.
Days
to ship a new NIL / donor / talent-fee product
// INTIX basket logic · standard
A side-by-side on the things sports operators actually ask about.
| INTIX | SeatGeek | Ticketmaster | |
|---|---|---|---|
| You own the fan list | ✓ Yes | Platform-owned | Platform-owned |
| Settlement timing | Next business day · 100% | 5–10 days | 7–14 days (event-end) |
| White-label / your domain | ✓ Yes | SeatGeek-branded | Limited |
| Memberships & season tickets | ✓ Native | Add-on | Add-on |
| Accreditation (players/media/partners) | ✓ Native | Not supported | Not supported |
| Real-time data export | ✓ API + CSV | Limited API | Restricted |
▸ College Athletics · US
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platform · every program
Read the case study →
▸ US Sports & Tech Industry · 2026
↑
registrations · sessions · sponsor activations
Read the case study →
▸ Primary-only ticketing · 2026
Primary-only
no in-platform resale marketplace
See the SeatGeek comparison →
Common questions
15 minutes. No slides. We'll show your franchise's branded page, NIL / donor add-ons at the basket layer and resale-policy guardrails running on INTIX before the call ends — and a quote in USD your front office can take to the next ownership meeting.
Book a Demo →15 min · no slides · talk to a US ticketing operator